Boots to unveil first ever exclusively digital product launch

Boots is set to unveil its first ever entirely digital global product launch alongside a range of “brand new virtual services”.

Walgreens Boots Alliance, Boots UK’s owner, will launch its No7 Advanced Retinol 1.5% Complex Night Concentrate skincare products tomorrow in the UK.

This will mark the first time the brand has ever launched one of its high-profile skincare products exclusively through digital channels.

“We’ve approached this launch really differently and I am so proud of the teams who have remained determined, under such unique and unprecedented conditions to bring, yet another, game changer to our customers,” Walgreens Boots Alliance’s chief commercial officer Annie Murphy said.

READ MORE: Boots suspends loyalty card payments as 150,000 accounts attacked by hackers

“Working together with our colleagues at Boots UK and Walgreens we have focused on improving our website capacity and introduced a number of brand new virtual services to ensure our customers can still get the care and advice they expect from our amazing No7 Beauty Advisors.”

According to the company, Boots.com has seen a 140 per cent jump in skincare product sales during lockdown, despite in-store sales plummeting.

Boots also recently launched a virtual beauty service, enabling customer to speak to its beauty advisors online or via phone call.

More than 100,000 people have reportedly already signed up for early access to purchase the product on Boots.com.

Walgreens will launch the skincare product in the USA in June, then in Thailand, UAE, Saudi Arabia, Bahrain, Oman and Qatar in September.

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