Alibaba is searching for over 100,000 influencers from across the globe to help brands sell their goods as it looks to replicate the success of TikTok and Instagram.
AliExpress Connect, the groups recently launched platform dedicated to content influencer campaigns, is looking for hire 100,000 social media stars this year rising to 1 million by 2023.
Influencers can connect with brands selling on AliExpress, the groups international retail platform, via a matchmaking service.
To sign up, influencers and aspiring social media stars can tie their Facebook, Instagram, Twitter, TikTok and Google accounts to AliExpress Connect with a single click.
They’ll then be offered a range of tasks and campaigns to complete, including creating original content for brands, sharing their favourite products and promo codes across their social channels.
Once these tasks have been successfully completed, influencers can “level up” within the programme and gain access to new campaigns that offer more money.
Alibaba has used this technique to great success domestically on its platform Taoboa, with the goal of accumulating users rather than creating revenue.
“As e-commerce continues to grow and ‘shoppertainment’ reshapes the landscape and changes the way people shop online, influencers and content creators are playing a more important role in driving retail transformation and e-commerce success,” AliExpress’ general manager Wang Mingqiang said.
“You see this in livestreaming sales, which have become a great source of job creation and income in China, especially during the Covid-19 crisis, when offline businesses were forced to close, and people had to stay at home.
“AliExpress Connect is designed to create opportunity for both brands and influencers, as the world moves increasingly toward online shopping. It offers new income sources and job opportunities for influencers and content creators, helping them to scale and digitalize their business. While for brands, it opens up the opportunity to attract new customers.”