Zalando is set to make sustainability assessments mandatory for brands selling on its platform in a bold new initiative aimed at accelerating sustainability in the fashion industry.
In partnership with the Sustainable Apparel Coalition (SAC) and technology company Higg, Zalando is launching this new initiative to “raise the bar, act first and bring our partners on the journey to address today’s most important issues: climate change, use of resources and worker rights.”
It will use Higg’s Brand & Retail Module (BRM), a tool which enables brands to assess their sustainability performance, taking ethical and environmental factors such as human rights, fair wages and carbon dioxide emissions into account.
All SAC members and Zalando sellers will now have to use this tool to assess their sustainability, enabling brands to compare and collaborate with other companies and develop new strategies for fighting climate change.
“Zalando’s decision to require its partner brands to use the Higg BRM will serve as a catalyst for bringing the industry together towards a standard system for sustainability measurement,” the SAC’s executive director Amina Razvi said.
The tool aims to streamline and simplify how sustainability is measures, bringing together hundreds of certificates, labels and initiatives into a universal rating of performance.
Zalando’s director of sustainability Kate Heiny added: “The Higg BRM will establish a global standard for fashion brands and retailers to measure and talk about sustainability performance.
“For the first time we will have comparable data at brand level to identify improvement areas and work on solutions collaboratively. The SAC as an independent and globally structured organisation is positioned to drive this necessary change in the fashion industry.”