YNAP launches research programme to develop visual search and virtual try-on tech

Yoox Net-a-Porter (YNAP) has launched a new programme dedicated to developing artificial intelligence (AI) technologies like visual search and virtual try-on.

YNAP has partnered with AI specialists from the University of Modena and Reggio Emilia to launch a new outfit designed to explore the “potential of technology in support of humanity in an innovative way”.

The research programme, led by director of the National Laboratory of AI and Intelligence Systems Professor Rita Cucchiara will focus on progressing the use of visual search and virtual fitting technology initially.

READ MORE: YNAP donates its delivery fleet to deliver essential food and PPE equipment to those in need

It will utilise the masses of data collected by YNAP’s catalogue for over 20 years, including tens of millions of images.

“This collaboration will allow to maximise the efficiency of YNAP’s internal systems, thanks to the recovery of useful information starting from images, using state-of-the-art techniques, and to go even further, using innovative approaches, such as virtual try-on, to create increasingly unique shopping experiences for customers,” Cucchiara said.

YNAP’s chairman and chief executive Federico Marchetti added:  “The collaboration with one of the world excellences in the study of AI allows us to explore the potential of technology in support of humanity in an innovative way.”

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