Morrisons’ next-day telesales shopping service, launched for those with limited internet access, has proven wildly popular with customers during lockdown.
Two months after the service was launched in late April, Morrisons’ phone service has received more than 100,000 orders.
“The ‘Doorstep Delivery’ service has been a lifeline to many of our customers who can talk to an actual person and order their essential groceries,” said Morrisons’ chief executive David Potts.
“We are playing our full part in feeding the nation and ensuring those that are most in need can receive a delivery from Morrisons.”
The telephone sales service was launched especially for the elderly and vulnerable customers unable to leave their homes but without the knowledge or hardware to be able to shop online.
Customers can order from a list of 47 “essential items” over the phone and pay for goods with their credit card when their order is delivered.
To order online customers can call 0345 611 6111 and select option five.
This is just one of a range of initiatives launched by the grocer to ensure “ those that are most in need can receive a delivery from a familiar face at Morrisons”.
Last month Morrisons announced that it was dramatically expanding the number of stores fulfilled by Amazon Prime, with 90 per cent of Greater London now able to order Morrisons groceries for delivery to their doorstep in as little as two-hours.
It has also partnered with Deliveroo to offer a range of 70 essential items to customers in as little as 30 minutes.