Amazon’s chief executive Jeff Bezos has publicly pledged his support for the Black Lives Matter (BLM) movement after sharing his response to an angry “all lives matter” email.
Bezos shared an email from an angry Amazon customer called Macy on his Instagram, who reached out to him directly to complain about a prominent BLM banner on the website.
Macy said that the banner was “quite disturbing” and that “to blast this on your website is very offensive to me”, adding that “ALL LIVES MATTER”.
This phrase is often used by those opposed to the BLM movement.
In response Bezos said: “No, Macy, I have to disagree with you. Black lives matter speaks to racism and the disproportionate risk that Black people face law and enforcement and justice system.”
“I have a 20-year-old son, and I simply don’t worry that he might be choked to death while being detained one day. It’s not something I worry about. Black parents can’t say the same.”
Amazon has seen sales of BLM merchandise skyrocket since the protests, now entering their 13th day, erupted across the US.
It also saw a spike in sales of “max police strength” pepper spray, alongside other educational books on racial justice.
It follows what Amazon describes as a hack in which overtly racist images were posted on a number of listings for bluetooth headphones.
The ecommerce giant was accused of “extraordinarily poor site administration” after allowing posts featuring the racist abuse to remain on site for hours, and failing to respond to angry Twitter users demanding an explanation.
Amazon said that it had removed the “images in question and took action against the bad actor”.