Covent Garden stores Mulberry, Tiffany & Co and Charlotte Tilbury to launch digital initiatives ahead of reopening

Covent Garden’s retailers are offering a range of new digital initiatives to ensure social distancing is maintained when they reopen next week.

Mulberry, Tiffany & Co and Charlotte Tilbury are all set to launch digital programmes alongside their core operations when they re-open to the public on June 15.

Charlotte Tilbury will be offering its customers a make-up masterclass over Zoom live stream as well as a click and collect option.

Tiffany & Co will be hosting virtual styling sessions of its goods, while Mulberry will be offering customers virtual store appointments.

London’s Covent Garden, one of the UK’s busiest shopping destinations, has been closed since lockdown was imposed on March 23.

READ MORE: Gucci launches virtual shopping service Gucci Live

The entire Covent Garden estate will now have social distancing signage, hand sanitiser spread throughout and one-way systems implemented in high-congestion areas.

“Covent Garden’s much-loved restaurants are expected to open later this summer in line with government guidelines, with al fresco dining options numerous throughout the estate,” Covent Garden’s management company Capital & Counties said.

“Until then Sushisamba, Laduree, Din Tai Fung, Oystermen and more will continue to offer takeaway and collection services for anyone living in or visiting the area.”

Restaurants are due to reopen some time in July, by which time Covent Garden also plans to open a newly installed public seating area where shoppers can continue to maintain social distancing.

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