Apple launches in-store trade in and monthly payment plans to boost sales

Apple is set to launch an in-store trade-in programme and monthly payment plan as it seeks to boost sales in the wake of the pandemic.

Apple’s retail stores across the US and Canada will begin accepting customers’ old Macs in exchange for store credit from June 15.

Customers trading in their old Macs and MacBooks can choose to put the value towards a new purchase immediately or have it placed on an Apple gift card for later use.

Bloomberg also reported that Apple is due to launch a payment plan allowing Apple Card holders to pay for the brand’s range of technology goods via monthly payments.

READ MORE: Apple could delay 5G iPhone launch by “months” due to outbreak

These payments can be managed through the Apple Card section of the iPhone Wallet app, and will be either 12 or six months interest free depending on the cost of the item.

This will mark the first-time customers will be able to trade their computers in inside Apple’s stores, but Apple have been able to trade in smaller goods like iPods and iPads for some time.

Mac sales currently account for roughly 10 per cent of Apple’s total revenue, totalling around $25.7 per cent.

Both initiatives are aimed at jumpstarting sales as lockdown measures in its key markets begin to ease and its stores begin to reopen.

Apple has seen a sharp increase in sales across China, one of its largest and most important markets, as the country emerges from lockdown.

Nearly 4 million iPhones were sold in China in April, marking a 160 increase in sales since March.

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