EE set to introduce virtual queuing system as it prepares to reopen stores


EE is set to become the latest retailer to implement a virtual queueing initiative as non-essential retailers prepare for trade in the age of coronavirus.

Its ‘GreetMe’ virtual queueing system will be rolled out across its 90 stores in England starting from next week then EE reopens its doors to the public.

Customers will be able to book in-store appointments via an app and alerted via SMS when a store assistant is available to see them.

The system also allows shoppers to book allotted times ahead of their visit or instead choose a virtual appointment.

READ MORE: Asda launches ‘virtual queuing’ system as it prepares for social distancing to last “for the rest of the year”

These virtual consultations will include 3D views of each device, alongside detailed specifications, comparisons to other models and help guides.

“Keeping our customers and our people safe is our number one priority, and we’ve been working tirelessly to introduce measures so everyone can be confident to visit our stores,” EE’s retail director Lee Frankham said.

“I’m thankful to our amazing retail colleagues who have been helping customers online during the past month, and we are looking forward to welcoming customers back to our stores”.

Other measures including markings on the floor to ensure social distancing is maintained, perspex screens between customers and staff and card-only payments will also be implemented in EE stores.

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