Amazon’s “Ultra Fast Fresh” deliver service is set to be rolled out across the UK in the coming months despite setbacks due to the coronavirus crisis.
In April, it was revealed that Amazon planned to merge its Amazon Fresh grocery delivery service with its super-fast delivery arm Prime Now in the UK, retrofitting nine of its warehouses to handle, fulfil and deliver fresh produce in a matter of hours.
Amazon was due to host its “first Amazon UK Ultra Fast Fresh vendor day” on April 1, to which it invited numerous suppliers, however it was forced to cancel due to the pandemic and is understood to have rescheduled for July.
According to The Grocer, Amazon is still pushing ahead with the roll out of this rapid delivery service and is preparing a number of its warehouses for its introduction.
It is understood that Amazon is preparing to expand its grocery order fulfilment capabilities imminently at its depots in Wembley, Surrey and Hatfield, with work expected to follow in Birmingham, Sheffield, Portsmouth, Glasgow, Newcastle, Manchester and Liverpool.
When the service is fully launched Amazon aims to be able to offer same-day grocery delivery to 40 per cent of UK households.
While no solid timescales have been revealed, Amazon originally expected to reach this ambitious goal by 2021.
Despite the coronavirus pandemic delaying the project, Amazon will be keen to capitalise on significant boost in traffic online grocers have seen during lockdown, a trend which is expected to continue long after measures are eased.