Amazon Small Business Accelerator launches in the UK to help 200,000 retailers through pandemic

Amazon is launching the ‘Amazon Small Business Accelerator’ in a bid to help over 200,000 small UK businesses through the COVID-19 pandemic.

Amazon Small Business Accelerator launched today, offering businesses free online training programmes and a range of benefits including discounts on business supplies and PPE equipment.

Launched in partnership with small business support network Enterprise Nation, the initiative allows business to take an online ‘diagnostics test’ to determine which learning path would be most beneficial to their business.

This could include one of three options depending on the size and stage of the business, including “Start”, “Grow” or “Turbo”.

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The pair will also run week-long bootcamps to provide tailored training courses to around 1000 retailers who currently trade predominantly offline in order to help them transition online.

Amazon is launching its first ever virtual academy this Friday (June 26), a free two-hour event designed to introduce businesses to Amazon’s online operations and its accelerator programme.

“Small businesses are the lifeblood of the economy and by helping them we can help families, communities and the UK bounce back more quickly,” Amazon’s UK country manager Doug Gurr, who recently announced he was leaving the company, said.

Enterprise Nation’s Emma Jones added: “We have worked with Amazon to support small businesses for many years, but this is our most ambitious and important programme to date. Coronavirus has presented serious challenges for startups and SMEs, and never have more businesses called out for help, particularly with getting online.

“This package of critical support will include tailored guidance for startups, recovery advice, and then tools for growth to help businesses weather the storm and come out stronger on the other side.”

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