Ocado has seen its market share of the UK grocery sector hit an all time high amid a dramatic increase in online grocery sales.
Online grocery sales skyrocketed a whopping 91 per cent over the last four weeks despite lockdown measures easing across the UK, according to the latest data from Kantar.
This saw Ocado enjoy sales growth of over 42 per cent, the most of any major UK supermarket, and achieve its best ever market share of 1.7 per cent.
The staggering growth was largely thanks to grocers’ efforts to increase their online delivery capabilities in response to lockdown measures.
Tesco, which has hired over 16,000 new delivery staff and since the start of lockdown, saw sales rise 12.1 per cent.
Meanwhile Co-op, which introduced a range of new online delivery initiatives including a telephone ordering service, saw sales rise 34.5 per cent to achieve its best market share since 2001 of 7.4 per cent.
Despite one-in-five UK households buying groceries online during the four weeks to mid-June, signs are emerging that customers are returning to stores.
“While many of the major trends of the coronavirus period continued into June, the relaxing of lockdown rules is starting to ease the market back towards pre-pandemic shopping patterns,” Kantar said.
The number of trips to grocery stores dropped by 19 million month-on-month over the last four weeks, however this still represented a drop of 77 million when compared to the same period last year.