O2 latest to roll out virtual queuing system


O2 is has rolled out a new virtual queuing system across its UK store estate enabling customers to access its services while remaining socially distanced.

The mobile phone retailer has partnered with “retail choreography” company Qudini to launch its new virtual queuing system.

Customers can visit any O2 store and request an appointment with an advisor at the store entrance.

They’ll then be asked to provide their number and be added to a virtual queue, receiving a text when they are next in line for an appointment so they can return to the store.

READ MORE: EE set to introduce virtual queuing system as it prepares to reopen stores

NHS and care workers will also be granted VIP access to O2 stores skipping to the front of queues upon showing valid ID.

“Retail has changed in the wake of Covid-19, and we need to make sure we adapt to that change,” O2’s Gareth Turpin said.

“We have regrouped and worked out how our stores and our tech can be used to help customers and staff. The result is a more personal service which also saves customer waiting time. We look forward to welcoming everyone back to our stores to see the changes for themselves.”

Rival EE rolled out its own ‘GreetMe’ virtual queueing system across its 90 stores in England, but it also allows customers to book virtual appointments negating the need to enter stores at all.

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