PrettyLittleThing and Hype partner with Laybuy to offer more ‘buy now, pay later’ options

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Laybuy has partnered with online giant Pretty Little Thing (PLT) and Hype to offer its ‘buy now, pay later’ service to yet more customers.

The payments giant from New Zealand is fast becoming a major competitor to Swedish market leader Klarna, and has added another two retailers to its growing list of partners.

Both retailers will offer payment by Laybuy later this month, enabling shoppers to spread their payments over six, interest-free weekly payments.

READ MORE: Boohoo launches Klarna payments in US and UK

“It’s always an important focus for us to give our customers greater experiences whilst shopping at PrettyLittleThing and Laybuy allows us to provide a better and more innovative way of checking out,” PLT’s marketing director Nicki Capstick said.

“We’re super excited for this partnership for UK customers.”

Laybuy’s managing director Gary Rohloff added: “We’re delighted to announce PrettyLittleThing and Hype. as the next two fashion brands to join the Laybuy family.

“We understand customers want more flexibility at checkout, but at the same time want assurance that payments are risk-free and interest-free.”

PLT and its Boohoo sister brands already offer payment via Laybuy’s rival Klarna in the US, UK, Germany, the Netherlands, Denmark, Sweden, Norway and Finland.

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