Amazon’s ambitions of breaking into the gaming industry have been left in tatters after it was forced to pull its flagship title from shelves amid near-universally poor reception.
Crucible, Amazon’s first big-budget title launched on May 20, has been withdrawn from public circulation in an unprecedented move for a major game.
The free-to-play multiplayer title, which was touted as a new rival to market leaders like Fortnite and Apex Legends, will now return to a closed beta testing phase so developers can remove bugs and “continue to make the game better”.
It comes as both critics and players widely panned the game, branding it “too generic to wholeheartedly recommend”, “tedious” and “a game that fights itself at every turn”.
Players who have already signed up for the game can continue to play as Amazon-owned developer Relentless Studios makes major adjustments to its gameplay, though no new players can sign up.
This disastrous attempt to break into the $150 billion gaming industry has not deterred Amazon however, which is understood to be working on its own answer to Google’s Stadia streaming service.
According to the New York Times, Amazon is working on it’s a game streaming service called ‘Project Tempo’, which is expected to launch some time over the next 18 months.
However, according to Ampere games industry analyst Piers Harding-Rolls, “Crucible’s underwhelming performance will be a blow to Amazon and may result in an internal rethink on how to best secure appealing exclusive content for its future service.”