Lidl has released its own branded pair of sneakers which are now being sold for up to £450 on resale platforms at more than 30 times their original retail price.
The branded trainers were released in Lidl stores across Finland, but have drawn widespread attention from sneakerheads worldwide.
Launched as part of Lidl’s wider branded apparel line, which also included sliders, socks and t-shirts, the shoes were sold for the equivalent of £14.
Just been sent this pic and I've never wanted a pair of trainers more in my life 🤣🤣
Are these actually real? The pic looks like it's been taking in Lidl. #PleaseLetThemBeReal pic.twitter.com/F6PgrxXMTy
— Joe D 💙 (@triscoe) June 30, 2020
However they have now flooded resale platforms like Ebay and Depop, appearing on both platforms for hundreds of pounds.
One Ebay seller listing the shoes as “Lidl Sneaker Size 46-Limited Fan Edition” was asking for $570 (£457).
You asked. We listened! Our buyers are on the phones now trying to get their hands on stock. No promises, but we'll do our best to make your dreams come true! It might be too early for the C word but we get the impressions some of you wouldn't mind finding these under the tree😉 pic.twitter.com/oXKsNpZmRT
— Lidl Ireland (@lidl_ireland) July 2, 2020
Numerous other Ebay sellers listed the shoes with ‘Buy It Now’ prices of £250, while a number of Depop sellers were also asking upwards of £100 for a pair.
The shoes are understood to be largely sold out in Lidl stores, and local media reported shoppers queuing outside Lidl stores to get their hands on a pair.