Alibaba has sacked the head of its livestreaming platform Taobao Live for breaking internal rules by accepting money and securing his girlfriend a job at the company.
Zhao Yang was fired from the Chinese ecommerce giant for allegedly accepting money and gifts from third-party live streaming services as an incentive to sign a contract.
This occurred at an external business conference, where Zhao accepted money, food, lodging and other gifts.
According to an internal memo seen by CNBC, Zhao also secured his girlfriend a paid role at Taobao Live, equating to nepotism.
Zhao is the second high-profile Alibaba executive to fall into hot water with the companies executives this year.
In April ecommerce chief Jiang Fan, once regarded as a favourite to become chief executive, was demoted following reports of “improper behaviour”.
Jiang, a former Google software engineer, has been demoted from senior vice president to vice president, while having a year’s worth of financial incentives taken away, according to Bloomberg.
Livestreaming is an increasingly important part of Alibaba’s marketing operations and has been a very successful tool for acquiring new users, as opposed to boosting revenue, on Taoboa.
Last month it announced that it wanted to replicate the success of livestreaming on Taobao, its domestic marketplace, on its international marketplace AliExpress.
AliExpress Connect, the groups recently launched platform dedicated to content influencer campaigns, is looking for hire 100,000 social media stars to help sellers promote items.