Superdrug has partnered with My Online Therapy to “ensure a highly credible and qualified mental health service is readily available” for customers.
The partnership is aimed at increasing awareness and accessibility to metal health services, after a Superdrug survey revealed 65 per cent of people were concerned about the impact of lockdown on their mental health.
Superdrug’s website now has a dedicated tab for My Online Therapy where users can sign up to its service, which offers customers a 30-minute virtual counselling session for £49.
According to Superdrug, this is the first of many mental health initiatives it plans to launch this year, though no details were given about upcoming initiatives.
“More than six out of 10 of our customers are telling us that their mental health has been negatively impacted by social distancing and lockdown measures,” Superdrug’s healthcare director Michael Henry said.
“In addition, 84% of our customers have told us they want more accessible mental health services. We’ve listened to what they need and to support them we’re launching a partnership with My Online Therapy to ensure a highly credible and qualified mental health service is readily available.”
My Online Therapy’s chief executive Elettra Bianchi Dennerlein added: “With such emotionally challenging and uncertain times impacting so many people’s lives, this partnership aims to build on our organisations’ complementary strengths to revolutionise the mental health space for those who have previously been restricted by salient barriers, such as cost, access and stigma.
“It promises a new way of delivering therapy that places patients at the centre of their own care journeys, enabling them to get the care they need from highly qualified psychologists, wherever they are at a time that is convenient for them.”