Walmart is transforming 160 of its carparks into “safe, socially distanced drive-in” cinemas and will host more than 300 showings from August to October.
The US’ largest retailer has partnered with Robert De Niro-backed film company Tribeca Enterprises to bring the event to a select number of Walmart stores later this year.
While details are thin on which films will be show, which stores will host the events and how much it will cost, it is understood that the events will include “special appearances” from film stars.
“This family-friendly night will include hit movies, special appearances from filmmakers and celebrities, and concessions delivered right to customer vehicles,” Walmart said in a press release.
Walmart is also expected to deliver snacks and treats to cinema-goers in their cars purchased from the nearby stores.
While cinemas have begun reopening in the UK, drive in movie nights have experienced a resurgence in popularity during lockdown helping smaller businesses and cinema’s make up for lost revenue.