Asda has become the first UK supermarket to offer grocery delivery with Uber Eats, offering a range of over 300 items “quickly and conveniently”.
Uber Eats will now deliver a range of “branded and own-brand products” from Asda to customers doors in as little as 30 minutes, including everything from ready meals to fresh produce and alcohol.
The service is currently being trialled in its Leeds and Birmingham stores, but is likely to be rolled out more widely if it proves successful.
Asda is the first grocer to partner with Uber Eats, which yesterday announced a major expansion into the grocery delivery market, launching the service in 19 cities across Canada and South America.
While it is the first to partner with Uber Eats, other supermarkets have partnered with its rival Deliveroo to offer rapid grocery delivery via its app.
Aldi, Marks & Spencer, Morrisons and Co-op have all turned to third party courier services to deliver groceries during lockdown as a way of expanding their capacity to meet a spike in demand without having to hire new staff.
“This will give Asda customers more choice in how they shop with us and offer yet another way to quickly and conveniently get their favourite branded and own-brand products delivered to the doorstep,” Asda’s vice president of online grocery Simon Gregg said.
“Customers can use the Uber Eats app to select from hundreds of items for delivery in the same way they would shop for a takeaway.”
Uber Eats general manager Toussaint Wattinne added: “I am delighted to be partnering with Asda for our first major grocery partnership in the UK.
“Uber Eats is looking forward to making sure customers can quickly and conveniently order groceries and treats, and I know this partnership will offer even more choices for customers using the Uber Eats app.”