Ocado is relaunching its app months after being forced to shut it down and turn away new customers as it was pushed to breaking point.
In mid-March, the online grocer reported a jump in site traffic of more than 1000 per cent, days before lockdown was imposed in the UK.
Following numerous website and app crashes “driven by continued high demand” Ocado was forced to take its app down as it desperately tried to serve as many customers as possible.
According to the Grocer, Ocado is “pleased to confirm that we are starting to slowly turn back on the Ocado app”.
This will happen incrementally starting with just a small number of customers to “ensure the best possible app experience”.
While Ocado has pushed to expand capacity during lockdown, its inability to meet the spike in demand angered many existing and would-be customers.
In April, Ocado told customers it was “sorry” that it was not able to provide grocery delivery to as many customers as it would like.
Mel Smith, the online grocer’s chief executive, told customers in a blog that: “No matter how hard we work, we simply do not have the capacity right now to meet all the demand we are seeing from existing customers, let alone new ones”.
Most recently Marks & Spencer’s chairman Archie Norman told investors during its virtual annual general meeting last week that its upcoming £750 million joint venture with Ocado will see swathes of customers struggle to place orders.
Norman said the spike in demand for Ocado during lockdown meant the company is continuing to operate “at capacity” and therefore will not be able to serve many new customers when the joint venture launches in September.