Nike launches new high-tech Nike Rise store which “responds to the pulse of sport” in its city

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Nike has launched a new high-tech concept store in Guangzhou, China featuring a range of cutting-edge retail technologies.

Nike Rise is the first store of its kind which the footwear giant says “responds to the pulse of sport in a Member’s city”.

This means the store uses real-time sporting events alongside insights and data from its members to shape how the store looks and feels.

READ MORE: Nike’s online sales jump 75% but fail to stem $790m in lockdown losses

These real time events will also alter how customers engage with the connected store using the Nike App.

Nike’s app is an integral part of the store, and allows members to follow weekly local sporting activations and take part, while also offering access to in-store workshops and events hosted by Nike athletes.

It will also integrate the Nike Apps scan feature, allowing customers to scan any item of clothing with their camera to receive pricing, stock levels and information about the product.

Nike Rise will also include a “Nike By You” personalisation bar where customers can customise their own gear, alongside a “Nike Fit” service which computer imaging to determine the user’s most comfortable sized shoe.

“Whether members are connecting through the Nike app or joining in-store, they’re invited to experience a digitally-enabled journey at this Nike Rise door that links them to the energy and activity of the city, and unites communities across Guangzhou through the power of sport,” Nike’s vice president Cathy Sparks said.

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