Superdrug will begin actively responding to social media trolls telling them they “won’t tolerate cyber bullying”

Superdrug is taking a stand against cyberbullying with its new #BeKind campaign after seeing a spike in “unacceptable and negative” comments on its social media platforms.

The beauty and makeup retailer has pledged to tackle a growing number of ‘trolls’ leaving offensive messages to emerging make-up artists and bloggers on its social media platforms.

Working in conjunction with Ditch the Label and beauty influencers Imogenation, Simone Powderly and Georgia Rankin, Superdrug has now launched the anti-bullying campaign #BeKind.

Primarily, Superdrug will actively respond to any negative messages with its manifesto message: “At Superdrug, we want our social spaces to be a positive experience for everyone. We won’t tolerate cyber bullying or unnecessary, hurtful comments. We’d like to ask that if you have nothing nice to say, that you don’t say anything at all. Please be kind to each other, and keep our comments section a safe space for everyone. #Bekind”

READ MORE: Superdrug partners with My Online Therapy to help give customers easy access to counselling

It comes as Facebook and Instagram continue to see retailers boycott the platforms for their failure to censor or combat hate speech.

Superdrug’s head of marketing Gemma Mason said: “At Superdrug, we are proud to provide a safe space for our customers and staff, both in store and online. We pride ourselves on being a company that supports and includes everyone.

“We are excited to be working with Ditch the Label for the #BeKind movement, to enable us to continue to encourage positivity and kindness within our community.”

Ditch the Label’s chief executive Liam Hackett added: “At Ditch the Label, we are committed to working towards a world that’s fair, equal and free from all types of bullying.

“It’s always encouraging when other voices join our cause so we are delighted to support Superdrug with the anti-bullying initiative #BeKind in making a stand against online bullying. Together we can make a difference in the lives of anyone affected by bullying and online abuse.”

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1 Comment. Leave new

  • Avatar
    Chris Davie
    July 11, 2020 7:00 am

    I’m not sure whether it will achieve much. The trolls usually have several anonymous accounts and are relentless with their love of trolling anyone – you can’t persuade these people. But good luck.


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