MySize ID digital sizing tech now available in augmented reality virtual mirrors

MySize ID has partnered with augmented reality virtual mirror startup Sweet Fit so users can scan their entire figure and receive accurate real-time measurements.

MySize ID’s technology allows users to measure their bodies quickly and easily using their smartphone camera, aiming to help shoppers purchase the correct sizes clothing when shopping online.

It has now partnered with Sweet Fit, which sells AR virtual mirrors allowing users to virtual try on clothing from a range of retailers.

By integrating the two technologies, customers can select the perfect size of clothing from specific brands after trying them on virtually.

“Sweet Fit is an ideal technology partner for MySizeID,” the company’s chief executive Ronen Luzon, said.

READ MORE: Asos ramps up roll out of AR ‘See My Fit’ app to help protect the “wellbeing of our models and staff”

“Retailers are looking for a contactless solution that will help safely bring customers back into brick and mortar stores. By combining the Sweet Fit mirror and MySizeID, customers can now feel at ease that they are getting the right size recommendation, with the additional benefit and fun experience of virtually trying on clothes.”

Sweet Fit’s chief founder Florence Moine added: “We are excited to incorporate MySizeID into our augmented reality mirror. Due to the COVID-19 pandemic, fitting rooms in retail stores are currently shut down across France. By using MySizeID, customers can receive very precise size recommendations for articles of clothing they wish to virtually ‘try on’.

“As a result, retail stores now have a contactless solution for customers that want to see how an article of clothing will look and fit on them.”

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