Instagram launches ‘Instagram Shop’ platform amid continued push into retail

Instagram has launched its new Instagram Shop feature allowing users to purchase items from inside Explore for the first time.

In the social media platforms latest push to establish itself as a retail platform, Instagram has launched a series of new updates.

Alongside introducing Facebook Pay for its US customers, Instagram Shop offers users it most focused retail browsing experience to date.

READ MORE: Instagram’s “checkout” retail feature worth more than $10bn a year

A new “Shop” page under the Explore tab is designed to make its shopping functionality, which was available before today, far more prominent and easily accessible.

Once there, Shop will list items from the users favourite brands and creators, including curated collections from Instagram’s @shop.

It will also enable customers to filter goods by category, and purchase goods instantly using Facebook Pay, which saves card and delivery data.

The new features are currently being rolled out in the US, but are due to expand to other markets soon.

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