Amazon has confirmed that its Prime Day sales event will take place “this year” after delaying the date three times due to COVID-19.
Amazon announced this morning that Prime Day 2020 will take place in India on August 6 and 7, but failed to provide a solid date for the event in the US and UK.
Despite this it assured shoppers that Prime Day will take place “all around the world” later this year, aiming to assuage speculation it could be scrapped altogether.
Earlier this month Amazon informed third party sellers that Prime Day will be delayed for a third time, adding that October 5 should be set as a placeholder date.
Prime Day, which broke new records last year selling 75 million items more than in 2018, had been held in July since it started in 2015.
However, the coronavirus pandemic forced Amazon to delay the event “indefinitely” in April, expecting to push it back until at least August.
This initial announcement was made while Amazon was still operating at limited capacity, preventing many non-essential items flooding its logistics network as it prioritised essential good for those in lockdown.
While its operations have largely returned to normal, the staggering number of new cases across the US has likely deterred Amazon from prematurely piling temporary workers into its warehouses to meet the demand spike.
“Over the last five years, Prime Day has become a special celebration and time for Prime members to shop incredible deals for themselves and for friends and family – and it’s something we look forward to every year,” an Amazon spokesperson said.
“This year we’ll be holding Prime Day later than usual, while ensuring the safety of our employees and supporting our customers and selling partners.
“We are excited Prime members in India will see savings on August 6-7, and that members all around the world will experience Prime Day later this year. We look forward to sharing more details soon.”