Hammerson launches Crowd Checker feature for “nervous” shoppers who want to beat the crowds

Hammerson has launched a new Crowd Checker feature so “nervous” shoppers can check when the safest times to shop are.

The shopping centre giant has rolled out the new Crowd Checker feature, which uses artificial intelligence to track the exact number of people in stores in real-time, at its centres in Brent Cross, Cabot Circus and Westquay.

Shoppers who wish to avoid crowds will now be given a live status on their local shopping centre, including “now is a great time to visit”, “now is a popular time to visit” or “the centre is really popular right now”.

The new Crowd Checker tool, which uses ShopperTrak’s virtual footfall analysis technology, aims to encourage vulnerable or anxious shoppers back into stores amid continued low footfall.

It can be accessed on each shopping centre’s dedicated website, and is expected to be rolled out to more locations later this year.

READ MORE: Lidl launches WhatsApp chatbot to inform customers when the best times to shop are

“We know that some customers are still a little nervous about visiting their favourite shops, and want to beat the crowds,” Hammerson’s head of customers experience Kathryn Malloch said.

“We’re always looking at how we can make life easier and simpler for our customers, and Crowd Checker is a great example of that, as it enables shoppers to check how popular a destination is in live time before they visit, so they can plan their trip.

“Not only does it enable shoppers to avoid the queues, it also helps us to manage footfall, and to ensure our destinations are safe places to visit.”

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