Aldi is set to launch a new range of “fashionable” reusable face masks for children and adults as they become mandatory in stores across England today.
Aldi, which was the first major grocer in the country to begin selling non-medical face masks, is set to launch its new range on July 30.
Its new masks will be made of 100 per cent double-layered cotton and come in packs of three, ranging from £3.99 for adult sizes and £2.99 for children’s sizes.
The masks will come in a range of styles, including leopard and heart prints, marking Aldi as the latest retailer to begin selling masks as fashion accessories rather than simply medical equipment.
Other retailers including Poundland, John Lewis, Mulberry, Uniqlo and Under Armour have all now released designer branded face masks.
As supply chains have adjusted to the pandemic and retailers no longer fear depriving frontline workers of PPE by selling masks widely, more and more retailers are seeing face masks as an opportunity.
It coincides with new rules coming into place today requiring customers to wear a face mask when entering retail stores.
This will create yet more demand from shoppers of a comfortable, breathable face mask which can be reused.
Earlier this week Aldi UK’s chief executive Giles Hurley urged shoppers to comply with the new rules, stating: “Last week, the Government announced that face coverings will be compulsory in shops in England from 24th July and, for that reason, you will need to wear a face covering to enter one of our stores from this date.
“Even as the country opens up again, I know many are concerned about safety and do not want the steps we are taking to move forward, to mean we take a step backwards in the fight against the virus.
“It is crucial that we all continue to act safely and responsibly, while also enjoying the little parts of normal life that are gradually returning.
“That is why I want to reassure you that the comprehensive safety measures we put in place at our stores at the start of the pandemic are still very much in place – and will remain so for as long as they are necessary.”