Boohoo launches first TikTok song with #ItsfromBoohoo challenge

Boohoo has announced the launch of its first TikTok song in its latest social media marketing campaign aimed squarely at Gen Z shoppers.

The fast fashion retailer, who has largely built its audience through clever use of social media marketing, has jumped on the latest craze and commissioned its first TikTok song.

READ MORE: Boohoo lays bare the details of its investigation into Leicester working practices

Boohoo’s #ItsfromBoohoo challenge invites TikTok users to choreograph and film a dance for the song, dubbed “It’s from Boohoo Baby”.

It has enlisted the help of American TikTok influencer Kelianne Stankus to help promote the campaign, and influencers including Olivia Bowen and Sophie piper have taken up the challenge.

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