Wish.com slammed by ASA after “sexually graphic” ads appear on BBC Good Food app

Wish.com has been slammed by the Advertising Standards Authority (ASA) after its adverts featuring sex toys and partially naked women were posted on the BBC’s Good Food Guide app.

Wish, a US ecommerce marketplace known for selling cheap Chinese goods, has been reprimanded by the watchdog for posting adverts deemed “sexually graphic” on numerous apps “that should have been suitable for children”.

The ASA received three complaints over adverts which appeared on the BBC Good Food Guide app, Google’s News app and a Solitaire game on Google Play that users said were “irresponsibly targeted” and “likely to cause serious or widespread offence”.

READ MORE: Wish, Ebay and Amazon selling “potentially deadly” electrical goods in second damning report this month

The adverts in question, which appeared from April 13 to May 1, included a prosthetic penis with the text “Dildo + Ass Sex Cup + Penis Sleeve … 6cm Longer … 4cm Bigger”.

Others featured pictures of a “naked mannequin wearing a cape”, a “woman shown from the neck down wearing a corset that partially exposed her breasts and revealed nipple tassels” and a “reclining woman from the waist down wearing fishnet stockings and underwear”.

While Wish, which has been reprimanded by the ASA in the past, said it agreed these ads may not have been “appropriate for all forums”, it did not agree these adverts were likely to cause widespread offense.

The ASA ruled that both Wish and ContextLogic, which runs the BBC Good Food Guide app, must ensure the “ads must not appear again in the form complained of”.

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