Comet to return from the dead 8 years after collapse as online retailer

Comet is set to return from the dead and begin trading online in the UK nearly a decade after falling into administration.

The collapsed electrical retailer announced on LinkedIn that will bring the “iconic brand back out to the British public” next week.

Comet, which was once the UK’s second largest electrical retailer with 240 stores, collapsed into administration in 2012 after being hit hard by the recession.

Around 5600 jobs were lost after Comet failed to ward off pressure from both the economic downturn and the rise of smartphones eating into the TV and computer sales.

READ MORE: Toys R Us is back from the dead thanks to new tech partnership

Upon its imminent collapse technology expert Dan Wagner told the BBC that Comet “failed to understand the importance” of multichannel retail after failing to invest in ecommerce.

Eight years later Comet will return purely online, though little else is known about how the retailer will operate or what products it will sell.

In 2019 the brand was purchased by UK Computer Group which promised to bring the brand back “early next year”, however this has clearly been delayed.

Alongside the LinkedIn post Comet is advertising four jobs including two CI and IT specialists, an R&D Data Analyst and a Calibration engineer, all situated in Switzerland.

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