DoorDash has launched its very own online convenience store offering 30 minutes delivery on over 2000 items.
DoorDash is hoping to set itself apart from rivals like Uber Eats and Deliveroo in the crowded US on-demand delivery market by launching DashMart.
DashMart will offer a range of essential goods you’d usually find at the “express lane inside of a store”, its chief executive Tony Xu said.
“Sometimes, you just need those things that either you forgot, or just need in high frequency.”
The new service will see it establish its own fulfilment centres for the first time, each carrying 2000 items including ready meals, snacks and household supplies.
Its micro-fulfilment centres will see employ warehouse associates to pick and pack orders, before its delivery drivers or “Dashers” collect and deliver it within 30 minutes.
“You’re going to be able to get it in about 30 minutes,” Xu continued
“You really don’t have that proposition anywhere else. So from our perspective, there was an opportunity to serve both consumers and merchants toward the goal of making sure that we can get the best of a city to the customers that live there.”
The service is now available in eight US cities, and is expected to be rolled out to more should the service prove popular.