Marks & Spencer will officially launch online with Ocado on September 1 but customers could be forced to wait until they can use the service.
M&S has finally announced the launch date of its highly anticipated tie-up with Ocado, which will see 6000 of its products be made available online for the first time in its history.
However, many customers could be left waiting as Ocado continues to struggle to expand its capacity to match a spike in demand for online shopping.
In an email sent to customers M&S said that the “last few months have been particularly busy for Ocado, and while every effort is being made to increase capacity, the extra demand may mean you won’t be able to secure a delivery slot straight away.
“As demand eases, more slots should start to become available, so more customers can start to enjoy the brilliant combination of M&S’ great quality and value food and Ocado’s market leading service.”
This follows warnings from M&S in July that Ocado continued to have “very limited” space for any new customers, leaving swathes of potential new customers shut out from the service.
This is despite M&S announcing that they expect the £750 million joint venture, dubbed Ocado Retail, to double its food sales.
Ocado has come under fire from customers during lockdown for its inability to meet demand for its services.
In April, Ocado told customers it was “sorry” that it was not able to provide grocery delivery to as many customers as it would like.
Mel Smith, the online grocer’s chief executive, told customers in a blog that she was aware customers were struggling to secure delivery slots while in lockdown.
“No matter how hard we work, we simply do not have the capacity right now to meet all the demand we are seeing from existing customers, let alone new ones,” she said.
Despite these issues Ocado has emerged from lockdown in a far better position than it went in, seeing sales jump 91 per cent over June to achieve its highest ever market share of 1.7 per cent.