Montblanc has partnered with Yoox Net-a-Porter to launch a new ecommerce platform “redesigned with a mobile first approach”.
The luxury accessories retailer, part of the Richemont group, will use YNAP’s technology to power the next iteration of its ecommerce platform.
Its newly designed website will connect to Montblanc boutiques in over 100 countries, offering “click-from store” and “return-in-store” services alongside complete access to the brand’s latest products and collections.
YNAP is fast becoming the go-to technology provider for the world’s largest luxury brands, having announced a similar partnership with Armani last month.
“Together with Montblanc, we share a vision to convey the Maison’s rich history in master craftsmanship, further enhance the Montblanc customer offer and bring new dimensions to their already strong digital platform,” YNAP’s online flagship stores president Francesca Tranquilli said.
“It’s an important moment for Montblanc and it also signals an exciting milestone in Yoox Net-a-Porter’s work in the luxury segment with Richemont’s illustrious Maisons.
“Through our Online Flagship Stores, we work in partnership with the world’s most prestigious brands, wherever they are in their e-commerce journey, to drive results and provide an exceptional luxury customer experience.”