US’ “second wave” has pushed retail recovery back until at least 2021


America’s ‘second wave’ could have pushed its retail recovery back until 2021 as in-store footfall dives across the country’s worst hit states.

In June analysts at data company Zenreach forecaster that footfall for retail, restaurants, bars, spas, events and venues would return to “normal traffic patterns” again by September 9 this year.

Zenreach’s June recovery forecast

However, the US has seen a dramatic spike in cases since June and as of last week was seeing an average of 53,724 new cases every day, totalling more than 5.1 million according to the New York Times.

READ MORE: Consumer spending recovers as mandatory face masks encourage shoppers back to high street

Zenreach says this has driven a sharp decline in footfall in recent weeks, pushing the country’s potential recovery back by months.

As of July 31, forecasts showed that by the end of 2020 retail footfall will only have returned to 55 per cent of pre-coronavirus rates.

States like New York, Illinois and Washington who have imposed stricter lock-down and social distancing measures may see near normal footfall levels by December.

But states like Texas, Florida and Georgia at the epicenter of the country’s pandemic could take far longer to recover, with no set projection able to be computed.

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1 Comment. Leave new

  • I don’t understand. I thought it was a democratic hoax. How come no one has mentioned that to the man in charge. Ask him to explain, why he thought it was an hoax therefor bare responsibility for his actions.

    So after all he will remembered as he so desired to be.


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