America’s ‘second wave’ could have pushed its retail recovery back until 2021 as in-store footfall dives across the country’s worst hit states.
In June analysts at data company Zenreach forecaster that footfall for retail, restaurants, bars, spas, events and venues would return to “normal traffic patterns” again by September 9 this year.
However, the US has seen a dramatic spike in cases since June and as of last week was seeing an average of 53,724 new cases every day, totalling more than 5.1 million according to the New York Times.
Zenreach says this has driven a sharp decline in footfall in recent weeks, pushing the country’s potential recovery back by months.
As of July 31, forecasts showed that by the end of 2020 retail footfall will only have returned to 55 per cent of pre-coronavirus rates.
States like New York, Illinois and Washington who have imposed stricter lock-down and social distancing measures may see near normal footfall levels by December.
But states like Texas, Florida and Georgia at the epicenter of the country’s pandemic could take far longer to recover, with no set projection able to be computed.