Online grocery sales jump 117% in “the most dramatic change of shopping behaviour we’ve ever seen”

Online grocery sales skyrocketed more than 100 per cent over the past month accounting for hundreds of millions more pounds spent on food compared to last year.

In the four weeks to August 8 online grocery sales rose by 117 per cent, achieving a record market share of 14 per cent.

According to the latest data from Nielsen, UK shoppers spent £678 million more on FMCG products during the month, but online sales accounted for a whopping 97 per cent of this growth, equating to £658 million.

In store sales in comparison rose just 0.3 per cent compared to last year, representing spending growth of £20 million.

READ MORE: Online grocery spend more than doubled in June

Unsurprisingly this is largely due to the continued impact of the pandemic, which is continuing to see large portions of the country work from home and favour online deliveries over venturing to busy supermarkets.

“It is evident that some new shopping habits that developed as a result of the pandemic – such as opting to shop online – continue,” Nielsen’s head of retailer and business insight Mike Watkins said.

“UK shoppers are now establishing a new, regular shopping routine and we can expect the current levels of growth to continue for the rest of the summer.

“Shoppers are still shopping less often than they did prior to the pandemic, visits to stores are down 15% on the same period last year, but up from the 22% decrease registered in May, so there are signs of a willingness to return.

“The shift to online grocery shopping, which looks set to stay, is the most dramatic change of shopping behaviour we’ve ever seen. Though it has clearly been a positive gamechanger for shoppers and some retailers, it has come at the expense of stores – something that we have already seen in non-food retailing.”

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