Amazon is now selling Morrisons goods on its main website in a major boost for the grocer’s online operations which will extend its reach to millions of UK customers.
Morrisons, which has sold a limited number of items via Amazon’s dedicated grocery arm since 2016, has now dramatically expanded its partnership with the online giant.
Amazon will now list Morrisons’ entire range of goods on its core UK website via a new “Morrisons on Amazon” page, offering free same-day deliveries on all orders over £40 for Prime members.
It represents a further push into the UK grocery market for Amazon, which last month announced plans to scrap grocery delivery charges for its Prime customers in the UK in a move analyst’s believe will cause “major disruption” in the UK online grocery market.
Amazon is also preparing to push into physical grocery in the UK, with reports suggesting it is in talks to launch 30 of its Go convenience stores over the coming months.
The move is also a major win for Morrisons which will be keen to cash in on the seismic shift in UK grocery shopping habits to online services during lockdown.
While other grocers have struggled to increase their delivery logistics networks at a pace that could match demand, Morrisons will now have Amazon’s formidable network at its finger tips and millions of customers to access online.
“Morrisons on Amazon will build on our partnership with Amazon, making our good quality, great value food even more accessible through Amazon.co.uk and the Amazon app,” Morrisons chief executive David Potts said.
“It will give more and more customers the option of receiving Morrisons groceries straight to their doorstep, including freshly prepared products from our brilliant Market Street colleagues.”
Amazon UK country manager Doug Gurr added: “The launch of Morrisons on Amazon means increased visibility for Morrisons’ incredible service and selection, as well as an even greater choice for our customers.”