John Lewis has launched a new virtual queuing system which will “let you wait for your turn in line from the comfort of your car”.
The new virtual queuing system will allow shoppers to scan a QR code with their smart phones then track their position in a virtual queue via SMS in real time.
Customers will be informed via text when they are nearing the front of the queue and when they can enter the store.
Its new system, which is being trialled for four weeks at three John Lewis stores and six Waitrose stores, will also enable shoppers to book a specific time slot to return if they cannot enter the store immediately.
The system has been introduced in partnership with Qudini, which has also introduced its digital queuing system in O2 stores across the UK.
“As a nation, we’re famous for our love of queuing but as the uncertainty around the pandemic continues and the long hot days of summer become a distant memory, we know a long wait outside in the rain to enter your favourite shop isn’t an appealing notion for anyone,” Waitrose customer experience director Peter Cross said.
“Which is why we are thrilled to work with Qudini on this brand new trial, which will let you wait for your turn in line from the comfort of your car, ensuring that everyone can continue to shop safely and seamlessly. It’s a great opportunity for us to test the viability of this type of queueing for the future.”
Virtual queuing systems have been popping up across the UK as retailers attempt to assuage concerns of customers anxious about returning to shops.
Asda and Sainsbury’s have both introduced their own virtual queuing initiatives, while Aldi has introduced a traffic light system at a number of stores to limit the number of shoppers in store.