Lidl has rolled out its new digital rewards app Lidl Plus across Great Britain today offering shoppers rewards and discounts every time they shop.
Lidl Plus is now available to download on iOS and Android in the England, Scotland and Wales after being piloted in stores in Ireland in July.
Its new app will give shoppers a digital scratch card every time they shop, offering prizes of between 25p and £20.
Each week Lidl Plus users will also be given a new “single-use coupons” offering discounts of up to 25 per cent on selected products.
Furthermore, Lidl has partnered with companies like Sky to offer discounts on services like TV, broadband and cinema tickets.
“Our customers know that we offer the best quality products at market leading prices,” Lidl GB’s chief executive Christian Härtnagel said.
“We’ve designed Lidl Plus so we can provide an even better, tailored, shopping experience for our customers, as well as to thank them for their loyalty.”
The app will also allow shoppers to browse Lidl’s weekly deals and ‘middle isle’ items and store all their digital receipts.