The Co-op is has launched a new rapid zero-emissions delivery trial with Pinga seeing hundreds of its products available for delivery in under two hours.
Pinga’s app will now list 500 Co-op products which its couriers will pick and deliver within 90 minutes either on foot, by electric bicycle or electric scooter.
The service is being tested across five of Co-op’s London stores in Hackney, Stepney and Stoke Newington, with plans to roll it out across more of the city in the near future.
Despite only being available in a handful of stores, Pinga says the products will be available to over 1 million customers in the city.
This is the latest in a string of rapid delivery initiatives Co-op has pushed ahead with this year as it seeks to meet the unprecedented demand for home deliveries brought on by the pandemic.
In August it announced that it was dramatically expanding its partnership with Deliveroo, which it has worked with since 2018, to offer its items from over 400 stores making it the most widely available supermarket on the app.
Co-op also became the first UK supermarket to partner with Buymie, seeing 200 of the company’s “personal shoppers” take orders on over 4000 Co-op products via its app.
In June it revealed that it was quadrupling the number of stores fulfilled by Starship Technologies’ automated delivery robots, offering a range of over 1000 items for same day delivery.
“We continue to innovate and expand access to our products, getting closer to our members and customers with ease, speed, quality and choice locally to meet the needs of communities,” Co-op’s head of online development Jason Perry said.
“Shoppers are increasingly looking for on-demand online convenience – shopping in close proximity to their home or place of work. With deliveries made in 90 minutes or less we can provide what shoppers want, when and where they need it, conveniently.”
Pinga’s co-founder Michael Goulden added: “We describe Pinga as the ‘high street in your hand’ and o ur aim is to digitise and work in collaboration with local stores,” said Pinga co-founder Michael Goulden.
“Creating an ethical gig economy is key to us, and the combination of emission-free deliveries and treating our people, partners and the planet fairly are at the heart of our approach.
“We believe this will mean that those involved right across our supply chain are more likely to stay with us, building great relationships with customers. Those shared values are why we’re so pleased to have partnered with the Co-op.”