Klarna has launched a new app offering customers personalised content and “bringing together all the best aspects of shopping in one place”.
The Swedish payments giant has today launched its newly overhauled shopping app, aimed at meeting the shifting expectations of consumers brought on by the pandemic.
According to Klarna the app will now cover the entire shopping journey, from discovery through to a final purchase.
Customers will now receive personalised content based on their interests, favourite shops and previous shopping behaviour.
Other new features include wish lists, allowing users to save items from any retailer in the UK for personal use or to share with friends and family.
Shoppers will now also receive price drop notifications on their favourite items, deal alerts from across the internet and exclusively curated content from fashion, beauty and lifestyle brands.
“In the past few months, we’ve seen a shift in shopping behaviour with millions fully embracing digital purchasing for the first time as physical stores were closed,” Klarna’s chief executive and co-founder Sebastian Siemiatkowski said.
“Despite the shifting retail landscape, consumers are still looking for inspiration, convenience and value and it’s become obvious that shopping online now goes far beyond just a transaction.
“The new Klarna app elevates the entire shopping experience, from start to finish by bringing together all the best aspects of shopping in one place, giving Klarna users a unique and personalised experience at their fingertips.”