Alibaba’s Tmall looks to add 2,600 new overseas brands for 11.11 shopping festival


Alibaba’s Chinese ecommerce platform Tmall Global has announced it aims to add 2,600 international brands and over 2,000 in-demand products to its 11.11 shopping festival this November 11.

Tmall appeals to overseas brands and retailers looking to reach consumers without the need for physical operations in China.

READ MORE: Alibaba smashes forecasts to see 34% sales boost despite growing global tensions

“Due to the COVID-19 travel restrictions, there is significant growing demand for imported goods amongst Chinese consumers,” said Tmall Import and Export president Alvin Liu.

“International brands need a trusted channel for reaching Chinese consumers, while domestic shoppers are looking for ways to buy more quality product from abroad. Our capabilities in consumer analytics, logistics, channel management and marketing support are making Tmall Global the premier meeting place for this activity,” Liu added.

Tmall will also step up its livestream offering, with studios filming live from bonded warehouses and regional industrial parks to build excitement for the 11.11 festival (formerly known as Single’s Day), which is usually celebrated in-person, with large crowds gathering for the retail event.

Earlier this summer it was revealed that parent company Alibaba managed to beat analyst estimates and post impressive sales during its last quarter despite a growing global backlash against Chinese companies.

The ecommerce giant saw revenues jump 34 per cent to RMB153 billion (£16.4 billion) in the three months to the end of June.

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