Walmart Plus has officially launched today offering customers free unlimited deliveries for less than Amazon Prime.
The US retail giant has officially launched it subscription service Walmart Plus, undercutting its largest rival Amazon by around $20 a year.
Walmart will be hoping that this price cut will entice shoppers to jump ship and undermine Prime’s dominance in the market.
Walmart Plus subscribers will receive free delivery, which in many cases will be same-day delivery, on all items including grocery.
Other perks include mobile scan-and-go payment options across its entire store estate, meaning subscribers don’t have to queue at tills, alongside discounts on gas payments.
According a report from Vox published in March, Walmart Plus has been in the works for around 18 months and will include features like the ability to order goods via text message, perks like discounts on prescription drugs and fuel at branded outlets alongside a scan-and-go service.
It is understood that Walmart planned to launch the service in July, but pushed the launched date back due to coronavirus.
“We’ve tried to make a membership that makes it easier for customers to shop, manage their daily lives, and to manage their pocket books,” Walmart’s chief customer officer Janey Whiteside said.