Zalando has launched a new re-sale clothing platform in a bid to “bring pre-owned to the mainstream consumer” in Europe.
The online clothing giant will from today sell a curated range of second-hand, lightly used items as it becomes the latest fashion retail to try and establish a foothold in the growing global resale market.
Its new platform is aimed at customers keen to receive the price and sustainability benefits of pre-owned clothing, but who may be deterred by the lack of quality controls on peer-to-peer selling platforms like Depop or Ebay.
“This is not trying to compete with the secondhand Wild West,” Zalando’s vice president of recommerce Torben Hansen told Vogue Business.
“We feel that we can really bring it to those consumers that so far for various reasons have not really engaged with pre-owned, but would like to.”
Zalando will curate, quality check, photograph and sell its entire secondhand collection, which as of this morning totals around 20,000 items.
Initially Zalando will collect items directly from its customer base, and each customer will be able to sell 20 items to Zalando in exchange for store credit or a charity donation.
This is the latest major sustainability push from Zalando, which in May announced that it was making sustainability assessments mandatory for brands selling on its platform.