Laybuy launches partner programme to help retailers “of any size” sign up seamlessly


Laybuy has launched a global partner programme enabling retailers to “simply and seamlessly” integrate its ‘buy now, pay later’ payment option into their websites and apps.

Its new partner programme will enable retailers “of any size” using ecommerce platforms including Wix, Shopify, BigCommerce, NopCommerce and Aurora Commerce to integrate its software.

According to Laybuy its retail partners, which now include The Hut Group, JD Sports, Boohoo, and WHSmith,  have seen order values rise by up to 70 per cent online and instore conversion rates increase by up to 50 per cent.

READ MORE: PrettyLittleThing and Hype partner with Laybuy to offer more ‘buy now, pay later’ options

“Buy now, pay later is proving to be a huge hit with consumers who want better, more flexible and interest-free payment options,” Laybuy’s managing director Gary Rohloff said.

“Together with our partners, we’re enabling UK retailers, large and small, to offer their customers this smarter way to pay. Crucially, this means they can take advantage of growing consumer demand for ‘buy now, pay later’, which we know results in increased sales and customer loyalty.

“We’re proud to be working with some of the biggest and best e-commerce platforms and agencies to help UK retailers at a time when they need it most.”

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