Aldi’s goods will be available to purchase online in the UK for the first time today as the discounter goes live with its new “click-and-collect” service.
Customers shopping at Aldi’s store in Allendale Road in Loughborough can now browse and order Aldi’s entire range of goods online for the first time since it launched in the UK 30 years ago.
All items will be priced the same as items instore, and customers can select a suitable time slot for them to collect their shopping.
The new click-and-collect service was announced last week, but until today has only been available to Aldi staff on a trial basis.
While it has now been extended to the public the scheme is still in a trial phase, but Aldi says it will roll it out to more stores if it proves successful.
This is a significant step towards online grocery for Aldi, which alongside Lidl has lost out to larger more traditional supermarkets during the pandemic due to their ecommerce capabilities.
Since May Aldi has been testing the waters for online delivery thanks to its partnership with Deliveroo, which it extended due to high demand in June.
The partnership sees a range of 200 Aldi items listed on Deliveroo’s app, which are then picked by Aldi staff ready for Delivery, much like its new click-and-collect service.