Amazon launches ‘Climate Pledge Friendly’ badge encouraging sellers to “create sustainable products”

Amazon has launched a new ‘Climate Pledge Friendly’ label in a bid to encourage its sellers to “create sustainable products”.

More than 25,000 products in categories spanning fashion, electronics, beauty, grocery and household will be awarded Amazon’s new Climate Pledge Friendly label from today.

“With 18 external certification programs and our own Compact by Design certification, we’re incentivizing selling partners to create sustainable products that help protect the planet for future generations,” Amazon chief executive Jeff Bezos said.

READ MORE: Amazon launches $2bn ‘Climate Pledge’ investment fund while pledging 100% clean energy by 2030

This new initiative forms part of the retailer’s pledge to become net carbon neutral by 2040, which it announced last year.

Despite this ambitious pledge, Amazon has still come under intense scrutiny from both its own staff and the public over its carbon footprint and climate policies.

In January this year 350 employees launched a co-ordinated effort to publicly criticise the online retail giant and call for it to drop controversial cloud-computing contracts with clients in the oil and gas industry.

They action was taken despite threats from the retailer that staff speaking out about its climate policies without permission from management could face termination.

Since then Amazon has launched a $2 billion venture capital ‘Climate Pledge Fund’ to invest in companies across the industry which can help it reduce its sizeable carbon footprint.

Alongside the announcement of its new venture capital fund, Bezos revealed the company was  dramatically ramping up efforts to reduce carbon emissions by pledging to use 100 per cent renewable energy by 2030, five years ahead of its original commitment.

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