‘In-vehicle commerce’ set to be worth $86 billion by 2025


‘In-vehicle commerce’ is set to become an $86 billion industry over the next five years according to new research.

Juniper Research’s latest study suggests that new technologies including in-vehicle payments and voice commerce will drive a huge boost in shopping from drivers behind the wheel of their cars.

In-vehicle payments, made via embedded vehicle systems, are predicted to jump from just $543 million in 2020 to $86 billion by 2025.

READ MORE: Uber launches new retail app exclusively for those riding in its taxis

Increased integration of voice assistants inside cars, as opposed to a driver’s smartphone being connected to a car’s stereo, will be a significant factor to this growth.

While a predicted 77 per cent of this figure will be made up of fuel and electric vehicle payments, Juniper also says it will drive a sharp rise in other payments.

Transactions made in-vehicle for ecommerce, food and drinks purchases are also expected to rise from $12 million in 2020 to $11 billion in 2025.

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