Holland & Barrett customers can now place their orders while queuing outside stores thanks to a new technology partnership with Mercaux.
The health and wellbeing giant has launched a pilot project which will see Mercaux’s in-store digital solutions rolled out across nine of its stores throughout September.
Staff will now have access to tablet devices which offer instant online and offline access to information about all of Holland & Barrett’s products, including whether they are in stock at their specific branch.
These devices will prompt employees to interview customers to determine their needs and pinpoint precisely which products match their needs, allowing them to order the product online if its unavailable instore.
For larger stores with limited capacity due to COVID-19, the technology will enable staff to service customers waiting outside.
Shoppers will be able to place orders with staff while queuing, before collecting their orders and paying immediately when they enter the store.
“We initially launched with Mercaux in our new concept store in Chelmsford, Essex, which acts as a live hub to test innovative customer concepts,” Holland & Barrett’s head of change and continuous improvement Darsh Chand.
“Both customer and colleague feedback on these new solutions has been positive, and serves us well in our mission to make wellness accessible for all. We are now working on the roll-out of the technology to nine additional stores in September we look forward to seeing the results in a wider selection of stores”.