Amazon has become the latest tech giant to launch a video game streaming service allowing users to play the latest games wirelessly on their phones and computers.
Amazon has launched Luna in early access in the US, starting from an introductory price of $5.99 per month.
Like its key rival Google Stadia, Luna will require gamers to purchase a Luna Controller for $49.99 to access its platform, which will be entirely run by the retailer’s cloud platform Amazon Web Services (AWS).
At launch Luna will offer more than 50 games to stream in 4K at 60fps on users’ smartphones, laptops, Mac’s and Fire TV devices.
While Google and Microsoft have a head start on Amazon with their respective services, Amazon’s popular game streaming platform Twitch could be a significant selling point, potentially allowing viewers to immediately enter the games they are watching.
It is expected that access to the platform could also be integrated into its massively popular Amazon Prime subscription, giving it access to a significant audience.
The announcement was made at Amazon’s annual autumn product launch event, in which it unveiled the latest generation of its smart home devices and new technologies.
Its Echo, Echo Dot and Echo Show devices all received updates and redesigns, and Amazon says they represent the “best Echo devices we have ever made”.
Alongside the new devices Amazon unveiled a range of new privacy controls in response to growing controversy over its access to user data.
Customers can now ask its Alexa smart assistant to “delete everything I’ve ever said”, or easily choose for their Echo speakers not to record their voices at all.
A range of new home security cameras forming part of Amazon’s Ring range were also released, including a drone-based security camera which will fly around a user’s home while they’re away, and an in-car security camera.